Selling this summer? Follow the seven-day rule

The first week a property is listed for sale is the most important period in the selling journey. This is when buyer attention is at its highest and early pricing decisions can have a lasting impact on whether a home sells quickly or not. This means pricing, presentation and marketing are especially important during those early days.

Set a realistic price at outset

Setting an unrealistic asking price can reduce interest and may ultimately lead to price reductions later on. Recent analysis¹ has found that as many as 44% of homes listed for sale over the past three years failed to sell. A key reason is pricing: 34% of sellers who struggled to find a buyer admitted their initial asking price was too high. Even pricing a home just 5% above market value can reduce the likelihood of a sale. So, perhaps reconsider ‘testing the market’ with an unrealistic asking price.

It’s all about the prep

If you are considering selling, the best advice is to get the prep right. Preparing your home carefully before launch could also help improve both the level of interest and the likelihood of achieving a strong offer. Simple steps such as decluttering, carrying out minor repairs and ensuring rooms are well-lit and presented can all make a positive difference.

Equally, poor-quality photography or incomplete property details on the listing can discourage potential buyers before viewings even take place.

Be mortgage-ready too
Being prepared financially is just as important as getting your property market-ready. If you are planning your next move, having your mortgage arrangements in place early can help put you in a stronger position when the right property comes along.

Whether you are upsizing, downsizing or buying alongside a sale, understanding your borrowing options in advance can make the process smoother and less stressful. We can help you explore suitable mortgage options tailored to your individual circumstances and unique requirements, so you can move forward with confidence.

¹Zoopla 2026

As a mortgage is secured against your home or property, it could be repossessed if you do not keep up mortgage repayments.